Cannes Lions
CRUSH, Singapore / OLYMPUS / 2004
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The commercial compares the zoom of the Olympus C-750 with a bungee jump. (Bungee jumper POV. He is screaming his head off.) SFX: Digital camera snap/beep. Cut to reveal him actually standing at a cliff¹s edge with his digitalcamera. MAN: Whoa. VOICEOVER: The Olympus C-750. 40 times Zoom.
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