We needed to inspire creative professionals with Google’s platforms, products and case studies.

We didn't want to over "tech" our audience, so we told this inherently digital story by updating a charming piece of analogue UI: the pop-up book.

Our book (built on a custom 3D engine – using Javascript, HTML5 and CSS3) led the 'reader' through Google's core products; YouTube, Mobile, Maps, Search and Social.

The animation was familiar; tabs to pull, pages to turn, foam hands to bounce, magnifying glasses to see more, but the story was new; this is the place where creativity is born.