Cannes Lions

DIGITAL LULLABY

HAKUHODO, Tokyo / LOTTE CO. / 2013

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Overview

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Overview

Description

A brand engagement project for the new launch campaign for “Cafca”, a chewy candy made with the concept to “give comfort to moms.” We created the world’s first “tear stopper movie” which was proven effective on 96.2% of crying toddlers, relieving moms of their most dreadful stress.

It not only became the absolute lifesaver to all moms that could be used anytime and anywhere on their smartphones, but it served as a solid path to engage the target to the brand.

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