Cannes Lions

DIRECT MARKETING AGENCY

REMO D6, Madrid / REMO D6 / 2006

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Overview

Entries

Credits

Overview

Execution

The ideas Remo D6 comes up with and puts into practice are always ideas that you can touch, see, hear and even eat. But until now, we had never surprised anyone by their sense of smell; the sense that has the most direct connection to the brain.So, we decided to begin a creative process with Jimmy Boyd, a well-known perfumer, and together we researched and developed a fragrance that evokes the sensation of having a great idea on the table. The aroma that comes from only the best ideas.And we created ideas by Remo D6. The perfume.

Outcome

All our clients, prospects, suppliers and friends received their perfume at the end of the year. The results were so good that we produced a new set for sale in only one shop in each city. The perfume ideas by Remo D6 is being sold successfully in Madrid (Wood29) and Amsterdam (Kits+Diezijn). We are currently negotiating with another three shops in Lisbon, New York and Rio de Janeiro. In addition, all the pages advertising the agency are focused on the sale of the perfume.

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