According to researches 80 percent of people consider that the disabled are unhappy, unsuccessful and anti social.

But in reality the disabled are the same as ordinary people. They are as happy, successful and social as normal people. Unicef, wanted to change this perception. Because we have a lot in common with disabled. We share the same habits, same tastes and same hobbies. More importantly we share the same names. We used "names" to persuade people to meet the disabled. We found thousands of disabled kids who share the same name with ordinary people. Disabled kids wrote letters to their other versions to meet them. The letters have sent to 5.700 people all around Turkey.

People started to meet independently. Approximately 2.500 receipent's accept to met with their other versions and spent more than 2.000 hours together.

As an organization Unicef connects people with donations and organizes special events with kids.

Unicef's brand attitude is to connect people in a warm way. The Other You project is connecting the people in the same way Unicef does. Campaign helps disabled to communicate with the normal people and help them start to live in the community as who they are.

Each The Other You letters costs approximately 50 cent.

The letters have sent to 5.700 people all around Turkey.

People started to meet independently. Approximately 2.500 recipients accepted to meet with their other versions and spent more than 2.000 hours together.