A handwritten mail was created to look like it was from a friend who had been to the Home of the Legend and had sent the prospects his used map, with the terrains he's been through, handwritten letter and real Kodak photos.

2,700 pieces of direct mail were sent to prospects and Land Rover's owner for a 'Friend Get Friend' Programme. EDM had netted traffic of 600,000 visitors. Campaign started in July. This was translated to remarkably increase walk-in traffic to the showrooms and has resulted in 45 sales of Land Rover Discovery up until the month of December.