Mömax furniture stores offer young and modern living solutions with 28 stores in Austria and online on mömax.at.

Our brief was to attract new customers within the urban areas where Mömax operates.

As a challenged, upcoming brand the budget was limited. And we knew that our target group doesn’t respond to traditional advertising.

Mömax furniture stores turned UberEats into a new distribution channel for their dishes and kitchen accessories.

For the first time, Dishlivery gave the option to buy the matching Mömax plates, cutlery and accessories for your UberEats food order.

Young, urban people are the core target group for Mömax.

The problem: they hate traditional advertising. Many use online Adblockers.

However, market research also showed that food plays a big role in their lives. The majority love to order food online.

Our strategy was to use their appetite to make them hungry for Mömax – showcasing the trendy dishes and accessories from Mömax, in order to get them interested in more.

Together with UberEats, Mömax furniture stores introduced Dishlivery.

Whatever you ordered in online gtom the UberEats restaurants - Dishlivery automatically suggested the complementary dishes matching their choice of food. For example: bowls for curry, steak knives, pizza cutters and pizza plates, dipping bowls, dessert bowls and much more.

Dishlivery was directly implemented into the UberEtas ordering and payment process. Together with the food, Dishlivery was picked up by the Uber Eats riders directly in the restaurant and got delivered to each home.

Dishlivery had a clear business impact for the brand. The whole range was sold out within 4 weeks – 3 weeks prior to the planned end of the promotion.

Using the active Ubereats community, the promotion didn’t need a dime to be spent on promotional media budget. Dishlivery generated 1.4 million impressions without using any media budget.

The whole promotion was financend in collaborative way: By sharing the profits from sales between Mömax, the restaurants and Ubereats, Mömax had no additional costs to cover.

On top, each customer got a 20% online voucher for Mömax’ online stores attached to their Ubereats receipt, which resulted in a 14% traffic-plus on mömax.com.