“Dive In”, presented by Cornetto China, depicts young generation’s viewpoints of love by dividing various attitudes toward love into 4 quadrants. Interweaving fresh humor and common-experienced nuances of love, “Dive In” attracted tremendous attention immediately (30 millions clicks in 10 days). In a short time, “Dive In” has overwhelmed over 330 million audiences, as well as increased 5% of unaided brand awareness, 10% of total communication awareness, and 5% of brand perception linkage to “Love.” Most importantly, the campaign continues Cornetto’s connection to young love, helping sales increasing by 33%, a remarkable number compared with category growth of 6%.