Cannes Lions

Divorces

J. WALTER THOMPSON ARGENTINA, Buenos Aires / AGEA / 2016

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A couple sleeps in their bedroom when the man´s phone vibrates. He sneakily picks it up so his wife doesn´t realize but it´s too late: she asks him who texts him that late. As he´s trying to come up with an excuse, he tells her that it´s some girl that he´s been seeing lately.

Far from getting mad because of what he said, she insists that he must be lying and angrily questions him: “Please tell me it´s really that woman and not another message from the bank”. From then on, he denies it and insists that he´s having an affair but his wife doesn´t believe him.

We then see the super: “Money is the number one problem among couples. Yes. Above infidelity”. Read iEco, the economy journal from Clarin newspaper.

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