Cannes Lions

DIY SECURITY CAMERA

RAPP MALAYSIA, Petaling Jaya / RAPP / 2013

Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Execution

Recipients were encouraged to place their camera outside their houses as a means to deter potential thieves. It made an impact in a market where crime is becoming increasingly rampant.

Outcome

Clients who put up the cameras complained that the cameras themselves were stolen! We took this as a compliment. On a more serious note, there were zero break-ins among those who installed our cameras. And, we showed that CRM is still relevant in a digital world.

Similar Campaigns

12 items

KICKSTOPPER

CUNDARI, Toronto

KICKSTOPPER

2015, CUNDARI

(opens in a new tab)