Cannes Lions
DIY STORE
BBDO PROXIMITY, Hamburg / HORNBACH BAUMARKT / 2009
Overview
Entries
Credits
Overview
Execution
Christmas greetings from real men with the “Yellow Snow” cards. Hobby handymen are people with a passion. And real hobby handymen write their greetings in the snow – they don’t use pen and paper. The main point: authentic.
Outcome
Yellow Snow cards are one of the most popular Christmas Special features on HORNBACH.de and the content places in the Special’s Top 5.
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