Cannes Lions

DIY STORE

TAXI CANADA, Toronto / CANADIAN TIRE / 2010

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Description

During the 2010 Olympics, when most companies were attaching themselves to athletes and glory, Canadian Tire opted to celebrate the simple traditions that define Canadian spirit. It was a road-less-traveled approach that led to this short film, which puts a contemporary twist on the much-beloved story of a child’s first skate.

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