Cannes Lions

DJUICE - TELECOMMUNICATION

LEO BURNETT BUDAPEST / DJUICE / 2008

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Overview

Entries

Credits

Overview

Execution

The solution: we reinvented the fun and entertaining side of SMS via a new service idea rather than a campaign idea. The new service is the SMS SINGING which was presented as a crazy invention of an ordinary wedding singer: SMS Bandi who sings out your sms live on his website.

Outcome

The subscription activation was twice as much as planned: 208%Number of visitors of the campaign website: 220,000 which is almost three times higher than an average campaign achieved previouslyThe Pageview of the site: 853,000Pageview/visit: 3,93The average time one user spent on the site is almost 4 minutesThe returning users ratio: 43%SMS Bandi became popular within a month. His fans created fan sites, one of the main commercial TV and radio channel invited him as special guest.

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