Cannes Lions

MOBILE PHONE SUBSCRIPTION SERVICE

KITCHEN LEO BURNETT, Oslo / DJUICE / 2008

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Description

In Belik, two teams are preparing a game of Braga Fakit. Each team has four people on top of each other. The top-player on each team is carrying a basket with a cat. The ‘pink’ team is communicating easily using their mobile phones taped to their ears, while the opponent is struggling. The ‘pink’ team manages to throw their cat on the other team, tearing them down.

Meanwhile, the voiceover tells us how friends in Belik benefit from a Djuice Friends subscription, talking to each other for free all the time. This gives them a great advantage when playing Braga Fakit.

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