Cannes Lions

ORANGE MOBILE

FALLON LONDON, London / ORANGE / 2010

Awards:

1 Bronze Cannes Lions
1 Shortlisted Cannes Lions
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Film
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Overview

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Overview

Description

The aim was to show just what would happen if the Orange mobile phone team were to get involved in the production of a real Hollywood blockbuster. Heavy-handed product placement and ridiculous script changes combine to ensure the film is totally ruined by a mobile phone.

The spot was created in close collaboration with the studio, director and cast of the upcoming movie ‘The A-Team’- incorporating footage from the movie with additional scenes that were shot on set.Because the ad runs at the end of the film trailers in a cinema, the audience is made to believe they are watching a genuine trailer, until the whole thing starts to fall apart.

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