Cannes Lions
EARDRUM AUSTRALIA, Sydney / ABC CLASSIC FM / 2014
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ABC Classic FM wanted to remind listeners that their presenters live and breathe classical music. So we composed bespoke themes for each Classic FM presenter, for use within his or her show. The presenter’s DNA determined the notes we used for each theme (see case film) and the composition style reflects their musical taste. E.G Damien Beaumont’s favourite composer is Bach. The audio track submitted is the live broadcast of when Damien’s theme was first introduced to his listeners. It is now used throughout his show each day and on promos advertising his show.
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