Working with Patti Page’s songwriter Chris Gantry, and The Society for Prevention of Cruelty to Animals (SPCA Singapore), we released “Do You See That Doggie in the Shelter?” globally.

We produced a children's book and a sing-long video, starring real life shelter animals from SPCA Singapore. And with these, we started teaching the song to children everywhere.

SCHOOLS

In less than 5 months, the book has been incorporated into the programmes of over 50 preschools and primary schools. It is being used in tandem with the sing-along video to teach children the song and about the importance of adoption, in Singapore, Australia, Canada and the USA.

ANIMAL PLANET and DISCOVERY KIDS

The sing-along video has been broadcast on both channels to children in 10 countries; including the Philippines, Thailand, Vietnam, Brunei and Malaysia.

LIBRARIES

The book has been made available for borrowing at the children's section of 23 libraries, to over 500,000 children.

SHELTERS

Shelters all over the world have started using the book and video for their own campaigns and education programmes.

RADIO

We were able to secure free airtime on national radio – this includes radio airplay and prime time interviews.

WEEKLY SHOWCASES

Including LIVE performances, storytelling sessions, online covers and exclusive online video content.

A. OVER 80 SCHOOLS AND SHELTERS INCORPORATED OUR BOOK AND VIDEO INTO THEIR PROGRAMMES, HELPING US REACH CHILDREN IN SINGAPORE, HONG KONG, AUSTRALIA, USA AND CANADA.

B. ANIMAL PLANET AND DISCOVERY KIDS BROADCAST OUR VIDEO FOR FREE, HELPING US REACH 6 MILLION HOUSEHOLDS AND OVER 10.8 MILLION CHILDREN, IN 10 COUNTRIES.

C. 23 LIBRARIES ADDED OUR BOOK TO THEIR CHILDREN'S SELECTION, HELPING US REACH OVER 500,000 CHILDREN.

D. INTERNATIONAL CELEBRITIES HAVE JOINED THE MOVEMENT, INCLUDING INTERNATIONAL COMEDIAN STEVE-O AND TV HOST JACKSON GALAXY.

E. ALL THE ANIMALS FEATURED HAVE BEEN ADOPTED, INCLUDING IDA, A 10-YEAR OLD MONGREL WHO HAD BEEN WITH SPCA FOR 8 YEARS. AND MOGGIE, A CAT WITH ONLY 2 LEGS.