Cannes Lions

DO! YOUNDOO!

PIXEF, Seoul / SAMPIO, KOREAN FOODS COMPANY / 2013

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"Hae-nyo", which literally means “Sea Women,” are female divers from the Jeju province of S.Korea. They are emblematic of female strength and a symbol of the sea. During this commercial, the women dive for the ingredients to make seaweed soup, and from their smiles, we can see that they know their soup will be made all the more delicious with a touch of YOUNDOO.

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