Cannes Lions

DOCTOR WHO 50TH

RED BEE MEDIA, London / BBC / 2014

Case Film
Case Film
Presentation Image

Overview

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Credits

Overview

Description

Moments in Time, a voyage through 50 years of the cult BBC drama series Doctor Who, re-creating scenes from the first ever black and white episode and Time Lord in full colour and 3D, right through to the much anticipated 50th feature episode.

The film contains hundreds of hidden clues for die hard Whovians but in essence is a journey of adventure and promise for everyone

Execution

Launched with a date and #SAVETHEDAY to harness conversations

Superfans helped promote the premiere of the brand film via social.

The brand film launced globally - a treasure trove of hidden clues for eager Whovians to discover and debate.

The community and press went into overdrive spreading excitement to a wider mainstream audience

We maintained a steady stream of social engagemet for fans, Eg spotting Tardises in primetime BBC programmes , getting Google involved for a doodle.

All #SAVETHEDAY conversations were collated onto the BBC’s Social TARDIS website – fans unlocked exclusives, shared artwork. Every contribution helped build a virtual Tardis.

Outcome

Broke the Guinness World Record for highest global TV viewing figures

Highest Tumblr usage for a topic ever

Each outing of #savetheday trended globally

Over 11 million Youtube views for the campaign

The most tweeted about drama since Twitter launched

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