Cannes Lions

DOCUCOLOUR 3535 ACQUISITION

HARRISON TROUGHTON WUNDERMAN, London / XEROX / 2004

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Overview

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Overview

Description

To show them the impact of vivid colour, we sent them a beautiful piece of designer wallpaper.Then, to explain how cheap top quality colour prints were, we said that the Xerox 3535 would give them beautiful, colour prints for just 8p - so cheap, in fact, they could easily afford to redecorate their office!We also said the Xerox 3535 was so versatile, they could copy onto paper as thick as the wallpaper we'd sent them.

Outcome

It is always difficult making one mailing work across different international markets, but these results were excellent. • We mailed 31,515 packs at a total cost of $100,302. • We got 6,725 contacts/responses. • From these, 240 were hot leads that have generated $1,440,609 in revenue. • That’s a return on investment of 14:1.

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