Cannes Lions
LEO BURNETT IBERIA, Lisbon / LIDL / 2011
Overview
Entries
Credits
Description
After the start of Project Viva, an initiative to help build artesian water wells in Guine Bissau, renowned documentarist Júlio Alves went to Guine to document the women's marathons to reach water. On his way back he filmed the routine of the greatest female marathonist of the 20th century, Rosa Mota. This documentary is a parallel of these lives. Of two women. Two marathons. One to survive. The other for glory. It has been used as a educational film and as a PR vehicle for the cause. Lidl, the German supermarket chain sponsored the production of the documentary.
Execution
A team travelled to Guiné Bissau and filmed the lives of the women for one week. Literally living with the villagers and experiencing their daily marathons. And on the way back, followed Rosa Mota in Portugal for about two weeks. This documentary is a result of the lives of these two women. At the very end of the film, they both meet and celebrate their lives, and Project Viva.
Outcome
It has won honorable mention at the Extrema Doc Festival, has been selected to other Film and documentary festivals and has been featured at the Lisbon Cinemateca. Furthermore it has been shown as an educational tool at corporate events and has been made available for educational purposes at schools. This documentary helped even more the cause started by Project Viva. And is part of the reason that the people of Guiné Bissau are close to reaching their goal of artesian wells built.
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