Cannes Lions
LEO BURNETT IBERIA, Lisbon / LIDL / 2010
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We had as a goal, the building of 5 artesian water wells to serve thousands in Guiné. But due to the Portuguese people's generosity and response to the campaign 15 wells are going to be built that will help thousands. And more importantly, shorten these distances and put and end to the marathons.For Lidl, Project Viva proved to be more than a social endeavor, but an act of solidarity that will forever change a world that OUR world had no idea existed.
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