Eurosport presented Philips Shavers with a unique opportunity: The Factory, a series of 10 x 26 minute fly-on-the-wall documentary programmes produced by Eurosport and broadcast across the channel's 59 markets in 20 languages. Highlights included:• Exclusive access to wind tunnel testing.• Simulator driving: Eurosport followed Kazuki Nakajima as he prepared for the Singapore GP using the Williams simulator.• F1 in Red Square: Nico Rosberg was featured driving his FW30 through Moscow.• Technological insight: emphasis put on the innovations.• Inside the Get Closer Challenge: Eurosport integrated the Get Closer Challenge finals within the series, offering dramatic action as one person was given the chance to drive the FW30.Philips Shavers utilised Eurosport's multimedia platforms. This included: • A dedicated 21-second Promotional Spot.• Three vignettes underlining the technological parallels between Formula 1 and Philips Shavers products.• Philips Shavers rotated two 30 TV spots.• Philips Shavers also utilised the Eurosport.com.

• The Factory was one of Eurosport's most successful shows in 2008, reaching almost 25 million adults (14+), 25% of which were men aged 30-49. It delivered 213,000 viewers per fresh broadcast and had the highest ratings episode of 513,000 viewers.• Online, over 150,000 videos were downloaded from Eurosport's video section.• Post-campaign research showed improved perceptions of the brand: 86% of viewers associated Philips Shavers with "state of the art technology", while 76% agreed that they were "leading in innovation".Media• Over 680 million impacts against all adults, reaching a total of 66 million individuals, 20% of whom belonged to the target group.• The integrated campaign was recognised by 77% of the audience