Cannes Lions

DODGE

ELEPHANT SEVEN HAMBURG, Hamburg / CHRYSLER / 2006

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The market launch for Dodge in Germany is clearly aimed at men. The platform for all communicative measures is this Webspecial. To communicate the advantage of Dodge cars clearly, in the first phase, the site only sells novel products that men might need when they no longer need to fiddle around with tuning and screws thanks to Dodge. These include hand grease for dirty hands or Gas-O-Liné for that mechanic smell.In the second phase users are familiarised with the brand in a fun way via various tools.In the third phase the actual Dodge Caliber is presented and advertised.

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