Cannes Lions

DODGE CALIBER

KARAMBA, Brussels / DAIMLER / 2006

Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Outcome

The results overgrew the preset objective to reach 10 000 prospects: 100 000 CTR on the Internet of which 27 093 people subscribed and 17 903 completed their full profile in the database. This equals 66% conversion rate or 79% more than preset objective. Excellent CTR of 2,11% on banners (vs benchmark average of 0,44%), never seen 60,73% on e-mail (vs benchmark average of 22,79%) and great 35% on collected mobile phone data (vs benchmark average of 3%).

Qualitative acquisitions: 90% male of which 65% between 30-45yo. An extraordinary Cost Per Contact of €5,08 (vs benchmark average of €8). 27% lower than benchmark average!

Similar Campaigns

12 items

Obstacles

DDB SPAIN, Madrid

Obstacles

2017, VOLKSWAGEN

(opens in a new tab)