The Dodge Viper is the ultimate sports car bearing the American brand name Dodge from the DaimlerChrysler group.

To present the Dodge Viper in Germany, we produced an Internet special that reflects the sports car’s speed, aggression and power. As the classic ad announces, the user experiences “what can happen in 3.9 seconds”: a quickening pulse, a surge of adrenalin and perception disorder. A whirring background, fast moves and driving beats audiovisualise the car’s terrific speed. An ECG curve shows the Dodge Viper’s direct impact on the user.