On Instagram, dogs have become more than just pets. Some have become actual stars, with their own accounts and thousands of fans who follow them religiously. This is unfortunately not the case for shelter dogs…So we came up with an unprecedented operation: Dogs for Dogs. Where the Instagram dogs lend their accounts to dogs waiting to be adopted.

The operation took place in March 2018. Over the period of a day, the most influential French dogs on Instagram lent their accounts to dogs of the same breed awaiting adoption. Among them, @bibi_charly (35,5 k), @blogofbruce (29 k) or @lewisfunnydog_westie (38,5 k) from the MyPetAgency. Their followers then liked their profiles and their content like they did every day. Before finding out that, this time, they were shelter dogs. Dogs whose profiles they could consult via a simple link, generating dozens and dozens of adoption requests.

In the end, the operation was extended to shelters all over France. Traffic to agirpouladoption.fr increased by 62% and 70% of the dogs were adopted. All with no media spending. But above all, for the first time, dogs were supporting the cause of other dogs and doing so thanks to Instagram.