Traditionally when you want buy something you have to go through a company's website or app. But rather than making people come to us, we wanted to bring ordering to them on the platforms and devices they already use. This new suite of ordering technology is called Domino’s AnyWare. After introducing the ability to order on Ford Sync, Smart TVs, and Pebble and Android smart watches, we launched the most exciting new way to order yet - with an emoji. Now customers can simply tweet a single pizza emoji to @dominos and have their favorite order delivered thirty minutes later.

Domino’s Emoji Ordering captured the attention of the press, and infiltrated pop culture. It was covered by USA Today, in print and online, Time, Fast Company, Fortune, Mashable, Business Insider, Good Morning America, The Today Show, Chicago Tribune, Jimmy Fallon, the Huffington Post, The Telegraph, E! Online, Cosmopolitan, PerezHilton.com, and more. Thousands began signing up to order with an emoji the moment it launched, and each order placed is advertising for Domino’s.

The creation of emoji ordering was only possible because of the groundwork laid by previous Domino’s digital innovations. A couple years ago, we introduced Pizza Profiles, allowing customers to save their payment info, addresses, and an Easy Order. An Easy Order is your favorite food order bundled with your preferred payment method, order type (delivery or carryout), and address or favorite store. After signing up for tweet ordering in their Pizza Profile by linking their Twitter handle, customers can reorder their Easy Order with a single tweet and pizza emoji.

Domino’s Emoji Ordering captured the attention of the press, and infiltrated pop culture. It was covered by USA Today, in print and online, Time, Fast Company, Fortune, Mashable, Business Insider, Good Morning America, The Today Show, Chicago Tribune, Jimmy Fallon, the Huffington Post, The Telegraph, E! Online, Cosmopolitan, PerezHilton.com, and more. Thousands began signing up to order with an emoji the moment it launched, and each order placed is advertising for Domino’s.