•Create a luxury, limited edition package design that celebrates the 70th Anniversary of Don Julio Tequila. The first ever aged silver tequila–the smoothness of Blanco tequila with the rich character of añejo. An opportunity to drive brand image, visibility, and public relations.•Don Julio stands for challenging convention. In a world where status and luxury are being re-defined, consumers want to showcase that they are making choices beyond what’s expected. (Patron)•Suggested retail price point - $80.

• Platinum is the symbol of 70th anniversary.• Embossed stamp reinforces the ‘seal of craftsmanship’• The label-less face panel lets the purity of the liquid prevail• Luxurious bottle topped off with a branded smooth leather ribbon

Don Julio 70th anniversary pack has been so well received- the client is considering making it a permanent addition to the Don Julio portfolio.