Spikes Asia

DONATE 4 BIRDS | THE NEW ECOSYSTEM

DENTSU INC., Tokyo / CONSERVATION INTERNATIONAL JAPAN / 2017

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Short Version
Case Film

Overview

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Credits

Overview

Background

Currently one in seven species of wild birds, barometers of our social environment, is in danger of extinction from human activities.

The extinction of each wild bird species destroys part of the ecosystem and significantly impacts the social environment. For example, in India, the extinction of vultures triggered an outbreak of rabies. Conservation International, which works towards environmental conservation with a focus on sustainability, wishes to create a framework to save wild birds and improve the social environment.

Execution

SAVE ENDANGERED BIRDS WITH THE TWIITER BIRD.

On our website, birds from around the world based on the proportions and geometry of the Twitter bird fly across a space we created with the 3D graphics program WebGL. There, we created two experiences for people based on their Twitter usage.

1. People who use Twitter regularly can now use $Cashtag to donate money.

2. Those who are going to give up Twitter can donate their own Twitter accounts for a certain period. In addition, by designing the website using images of birds in the same proportions and with the same geometry as the Twitter bird, we were able to make the site more than twice as light compared to conventional WEBGL. This allows users in almost any environment to participate in this program.

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