Donate Your Data is a branded browser plug-in that turns the profits of browsing data into charitable donations. Data companies already monitor people’s online behavior and sell this data to make big profits. The plug-in puts you in charge of who benefits from your data - a charity of your choice. It collates high quality browsing data, which is sold to our trusted partner Xaxis, the worlds largest data company, who uses their turbine engine to harvest valuable information.

Through data visualization users gets an overview of how much data they’re donating in real time. A sphere, based on the Waoo logo, is organically updating corresponding to the amount of cookies generated by each user. It consists of small dots each representing 100 kB of browsing data.

The project was launched with an unusual product demonstration film narrated by a person in need, encouraging viewers to install the plug in.

The project was kicked off with our launch film. It was spread through social channels and different blogs across the Internet. The film directed users to a supporting landing page where they could read more about the mechanics of the project. From there they could click through to the Chrome store and install the browser plug-in. The project was launched on a global scale in April 2016 and grows organically into the future.

In the first days of launch Donate Your Data reached: 66 Countries and 1,1 million social timelines. An impressive 10% of people watching the launch film are now active data donators. So far Donate Your Data have collected 164.705 unique cookies. 26,5% of these cookies can be turned into actual donations. As we’re writing this more and more cookies are gathered and the project keeps growing day by day, kB by kB.