A branded browser plug-in that turns the sale profits of your browsing data into a charitable donation.

Wouldn’t it be nice if all your Internet surfing did something good? Well now it can. Big data companies already monitor your online behaviour and they sell this data to make big bucks. The Donate Your Data browser plug-in puts you in charge of who benefits from your data, a charity of your choice. It’s as simple as that.

The WAOO plug-in collates high quality browsing data, which is sold to a trusted partner Xaxis, the worlds largest data company. And all of the profit is donated automatically to a charity of your choice, Donate Your Data doesn’t gather any personal information nor does it increase advertising exposure. There really is no catch. You can indeed watch your cute animal videos and do good at the same time. The campaign for the plug in was launched with a seeded video and spread across social media.

In the first days of launch it reached:

66 Countries

1,1 mio social timelines

and 10% of people watching the launch film are now active data donators.