Cannes Lions

DONATION APPEAL

OGILVYINTERACTIVE, Sao Paulo / ABPA / 2004

Awards:

2 Shortlisted Cannes Lions
Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Description

We tried to establish an emotional bond to raise donations to ABPA - Brazilian Parkinson Association, using a creative language where the user's action transform the works intention, causing a big impact.

Similar Campaigns

7 items

FX - American Horror Story - Nesting

FX NETWORKS, Los angeles

FX - American Horror Story - Nesting

2024, FX

(opens in a new tab)