We needed to get into the peoples mind in a way that made our message as clear as possible: We need your money to be able to continue helping hospitalised kids, as little as you have for us is very important.So we use the €20 note and we wrote messages on them:“Before I came into your hands, I made a sick child’s life happier. Do the same”People spend €20 bills everyday and for a lot of senseless things, we wanted to make people think every time they bought something, giving one another our message.In the Spaniard context now that the economy is dropping, NGOs are really suffering from a loss of trust and donations, we needed to reinforce the value of what people is contributing to do, making it real and showing that is not for a foreign and remote place.

Previous years’ donations were quadrupled.

11,236 people became members of the foundation.

We had media coverage in the most important TV programs and news.

Spontaneous social network buzz marketing.

Distribution of 145,000 informative flyers.

We obtained funding for 5 children’s hospitals projects, so curArte could continue to make hospitalised kids life easier.