Cannes Lions

ART & HEALING FOUNDATION

McCANN ERICKSON, Madrid / FUNDACION CURARTE / 2009

Film
Film

Overview

Entries

Credits

Overview

Description

Viewers responded to this ad online and chose their own endings.

Curarte is a Foundation which carries out alteration, decoration and humanisation work in the children’s areas of hospitals. At the end of 2008, it ran a fund-raising campaign to enable it to continue its work.The question was whether to “believe or not believe in the man”.The commercial told a story in which the man arrived home late at night and his wife didn’t believe that he had come from doing a volunteer stint at a hospital, now what about the viewer. Would you?The question was resolved on the Internet. Users could choose the ending according to whether they believed him or not. Lastly, viewers were asked to collaborate in order to change reality or support the Foundation, depending on what they believed when they entered the site.In Spain, today, more than 150 children’s hospitals are less like hospitals and more geared to children thanks to the efforts of the Curarte Foundation.

Similar Campaigns

9 items

DONATIONS

MOMENTUM , Madrid

DONATIONS

2012, FUNDACION CURARTE

(opens in a new tab)