The buzz around the campaign was enormous. The TV ads were number 2 in Marketing Magazines ADwatch survey, cutting through all the Red Nose Day clutter at the time. In terms of results:- Over 20 million limited edition packs were sold in less than 8 weeks- £1,200,038 raised for Comic Relief- Over a million content views - The Forfeit video was Comic Relief’s most downloaded free podcast : 207,341 downloads and was in the top 10 of the UK podcast chart for a number of weeks- Walkers twitter following grew by 50%