Just like when you’re driving, there are some lines in life you shouldn’t cross. That’s what we are illustrating to promote the Lane Departure Warning System by Renault, situations that are dangerous when you cross the line.

We designed 4 different types of roads, one for each headline. Each road matches the mood of the situation: cobblestones and a yellow line like in Naples for the pineapple pizza; a grey and rainy road for Baudelaire; colorful neons bouncing off a night road for downloading porn; and a more static and neutral road for social media.

Each situation also has a specific typography to match and emphasize the ad's global feeling.