Cannes Lions

Don't stop and stare

TBWA\RAAD, Dubai / RED CROSS / 2016

Digital Proof JPG
Digital Proof JPG
Digital Proof JPG

Overview

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Overview

Description

In Lebanon one of the biggest death causes are not caused by accidents themselves but by curious people that stop to stare and cause traffic jams that prevent ambulances from reaching the victims on time to treat them.

Lebanese Red Cross wanted a campaign to tackle this behavior, raising awareness that sometimes Curiosity can Kill.

Note: The body copy has intentional typo's, corrections and grammar mistakes in order to truly give out how a person in the described situation would whatsapp.

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12 items

1 Cannes Lions Award
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2019, RED CROSS

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