We have proposed the first doomsday insurance to people in facebook and achieved the greatest results. This is how we proved that insurance could be very interesting and an attractive discussion topic to the Internet users.

- We have realized that there's a huge interest in the the upcoming doomsday (21st December 2012).

- We have launched the viral video, where we told the story about wealthy people buying expensive rooms in the secret bunker. At the end of the video we provided the link for those who want to secure yourself.

- The link directed to the facebook application which allowed everyone to obtain insurance against doomsday.

- Until the official doomsday we were giving out insurances against it.

- On the 21st of December we have arranged a party at the real underground bunker, where we invited most active users of the group and celebrated the failed doomsday together.

- The fastest growing group in Facebook (August 2012)

- 48,610 fans by the end of promo +20% vs Target!

- More than 10,000 insurances were issued +25% vs Target!

- High engagement rate 0,95 - 2.5 times higher than average!

- More than 1,8 mln viral video views +50% vs Target!

- More than 1000 free media mentions including TV and online media

- Total media coverage: 50 mln rubles