Russians love barbecue. And they do it next to their dachas, of course. Could one think of a better time and place to remind about the insurance?

At the height of dacha season we negotiated with charcoal manufacturers to insert a note in packs of the most popular kind of charcoal for barbecue.

The insert was a red card with the following message from the insurance company: “Any house after a fire looks like this. The only difference is if it was insured, you can immediately build a new one. At our cost.”