Cannes Lions
eONE GRUPO EURO RSCG LORENTE, Madrid / BBVA / 2002
Overview
Entries
Credits
Description
A great simulator of financial life. Rechar-game is targeted to young people (15-25) with the objective to achieve new customers for the BBVA (Bank) Loyalty Program. Actually the Program has more than 1,5 million of youngs.
Similar Campaigns
12 items