Cannes Lions

CREDIT CARD

EURO RSCG BUENOS AIRES, Buenos Aires / BBVA / 2010

Overview

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Credits

Overview

Description

A kid looks at a guitar in a shop. He falls in love of it. Obviously he can't afford it. He starts looking at videos of it. The days pass, and he gets more obsessed with it. He stands in the rain looking at the guitar in the shop. Finally, one day he buys the guitar. He is excited. In his room, his is about to play the guitar for the first time. At that precise moment, a friend enters the room with a virtual reality helmet. The young man instantly throws the guitar and concentrates on the virtual reality helmet.The tag line: "You see, you want", justify this new card especially created for teenagers.

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