Today, with access to Internet, mobile phones and social medias, people want to ‘check-in’, post videos and photos to share their experiences with friends who aren’t present. This gave birth to the concept ‘The way you enjoy a concert changed, and Itaú changed with you.’ The Agency created a digital experience platform with several attractions, such as elevators with cameras, 180˚ videos, YouTube studios and image treatment stations.All the content generated was instantly shared using a RFID technology chip placed in wristbands. To instantly share content on a social media network, all the users had to do was swipe the wristband against one of the sensors.

45 thousand contents posted.Potential impact of 6 million people through social media networks.A visually impacting stand reaching over 700 thousand people