Cannes Lions

DORITOS

ABBOTT MEAD VICKERS BBDO, London / PEPSICO / 2009

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

It was all about inspiring them to make a good TV ad. The website was the hub of all activity – whether you were looking for help (we gave ideas of how it could be done), or whether you were voting for your favourite ad. For the creators we made a DM booklet, sent to key universities with film and media courses and also downloadable from our website, Print ads in the creative press, and then for both creators and to attract voters we had heavyweight online advertising and use of homepage takeovers. We were hoping for around 250 entries

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