Cannes Lions
TBWA\GERMANY, Dusseldorf / PERNOD RICARD / 2013
Overview
Entries
Credits
Execution
We invited international artists residing in Berlin to individually interpret and adapt
the edition in the form of an outdoor poster. Each one was branded and numbered
to resemble the bottle.
Our posters turned the grey walls of the trendy Mitte district into an gallery curated
by ABSOLUT, showcasing the brand‘s commitment to art and upcoming artists in
local Berlin style.
We also launched a range of unique posters on Facebook, with the German
ABSOLUT community responding greatly to it.
Starting with the hip, urban crowd at the forefront of happenings we spread the
innovative, creative spirit of ABSOLUT UNIQUE to the ABSOLUT like-minded
throughout Germany.
Outcome
Our posters turned the grey walls of the trendy Mitte district into an gallery curated by ABSOLUT, showcasing the brand‘s commitment to art and upcoming artists in local Berlin style. We also launched a range of UNIQUE posters on Facebook, with the German ABSOLUT community responding greatly to it. Not only did the series exceed the average response rate on Facebook by 200%. People enthusiastically scrolled through the album and enjoyed it so much they even wished to print the posters - adding an ABSOLUT UNIQUE touch to their homes.
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