Cannes Lions

ABSOLUT VODKA

TBWA\GERMANY, Dusseldorf / PERNOD RICARD / 2013

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Overview

Entries

Credits

Overview

Execution

We invited international artists residing in Berlin to individually interpret and adapt

the edition in the form of an outdoor poster. Each one was branded and numbered

to resemble the bottle.

Our posters turned the grey walls of the trendy Mitte district into an gallery curated

by ABSOLUT, showcasing the brand‘s commitment to art and upcoming artists in

local Berlin style.

We also launched a range of unique posters on Facebook, with the German

ABSOLUT community responding greatly to it.

Starting with the hip, urban crowd at the forefront of happenings we spread the

innovative, creative spirit of ABSOLUT UNIQUE to the ABSOLUT like-minded

throughout Germany.

Outcome

Our posters turned the grey walls of the trendy Mitte district into an gallery curated by ABSOLUT, showcasing the brand‘s commitment to art and upcoming artists in local Berlin style. We also launched a range of UNIQUE posters on Facebook, with the German ABSOLUT community responding greatly to it. Not only did the series exceed the average response rate on Facebook by 200%. People enthusiastically scrolled through the album and enjoyed it so much they even wished to print the posters - adding an ABSOLUT UNIQUE touch to their homes.

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