Campaign started with teasers of a new pop-star, however it turned out that Ali Turca is launching Doritos AlaTurca Keyf.

His videoclip had scenes copied from famous Turkish pop-stars and his song had all flavors of Turkish pop music.

In his written interviews, and speeches Ali Turca told that he is the ideal combination of all the pop-stars that Turkey is looking for.

And to win hearts, his sexy, cute, handsome pictures,3-D applications covered all media.

At the first month , Doritos Ala Turca sales increased by %32.

Doritos AlaTurca’s “ has been improved recently” score increased by %54 and “ are more popular nowadays” score by %65.

Doritos AlaTurca Keyf product total awareness reached %83.Doritos AlaTurca Keyf song became one of the top songs’ of 2006 summer.