Cannes Lions

DOUBLEMINT CHEWING GUM

ENERGY BBDO, Chicago / WRIGLEY / 2005

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Overview

Description

Doublemint is a simple brand, in a world where everything is marketed as ‘extreme’. Past commercials featured the Doublemint Twins, two wholesome girls singing silly jingles. Here they return, riding a bicycle-built-for-two through modern American life -singing how intense we’ve become and reminding us we could really use a simple pleasure.

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