Cannes Lions

DOUWE EGBERTS

ICEMOBILE, Amsterdam / SARA LEE / 2012

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A good break starts with your friends. Douwe Egberts facilitates more social breaks with D·E Pauze, a mobile application for iPhone and Android. The app makes it easy to spontaneously meet up with one or more friends. Select a location, time, maybe add a little message and send the invitation to your entire group of friends at once. The app will then keep track of which of your friends will be attending your D·E break. It’s also possible to check-in to the location you are at, to let your friends know you have time for a break together.

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