This year, Dove chocolate was relaunched in small, individually wrapped portions. So we came up with the notion of the Dove Individuals.

The Dove Individuals are characters who each have unique and neurotic relationships with chocolate. We told their stories in offbeat interviews which we called Chocumentaries.In this Chocumentary, we meet Em Ocean. She only ever eats chocolate when she's feeling emotional. The problem is, she likes chocolate so much, if she doesn't have a reason to be emotional, she’ll invent one.