Dove Real Beauty Patch was a social experiment launched in 58 countries worldwide. These countries each have their own regulations, and these informed the creation of the Dove branded content as a global asset.

With Real Beauty Sketches, Dove showed the women of the world that they were more beautiful than they think.

With Real Beauty Patch, Dove was able to help women actually feel more beautiful, and to realize that beauty is a state of mind.

Both these activities are true to the Dove Movement for self-esteem, which invites all women to join in creating a world where beauty is a source of confidence, not anxiety.

#3 most watched on line comercial of all time.

100 million YT views

More views than Real Beauty Sketches and Camera Shy after 5 days

Seen by 1 in 12 FB users

#1 spot on the AdAge Viral chart after 1 week

Featured on the Today Show and Huff Post

Articles across Time, Wall Street Journal, Mashable, Forbes, and AOL.com.

640,000 shares on Facebok.

19.2% increase in daily Tweets about Dove

134 million Twitter impressions

94% positive global sentiment, 11% higher than average for Dove

370% increase in favouriting Dove vídeos

2,400% increase in YT subscribers

241,000 new Facebook fans